1.      Efficiencies of Pregnancy Management: From Penciling in Pregnancy to Elective C-Sections
         Suzy D’Enbeau and Patrice M. Buzzanell

2.      From Taylor to Just-in-Time Sustainability: A Short History of Efficient Eating
          Yvonne Houy

3.      Hyping the Efficiencies of Fast(er) Food: The Glocalization of McDonald’s Snack Wrap in Japan
          Michael L. Maynard

4.    Efficiency, Effectiveness, and Web 2.0
          Nathan Jurgenson and George Ritzer

Part Two
Work Play Rest

5.      Clocks, Synchronization, and the Fate of Leisure: A Brief Media Ecological History of Digital Technologies
         Corey Anton

6.      No Punctuation: Searching for an Architecture of Time in the Culture of Efficiency
         Brenda L. Berkelaar

7.      Varieties of Efficiency: How Automatic Asset Tracking Changes the Way Businesses Work
         Mickey Brazeal

8.      Profiling the Likelihood of Success of Electronic Medical Records
         J. David Johnson

9.      The Multitasking of Entertainment
         Daniel G. McDonald and Jingbo Meng

10. Rethinking Access: Why Technology Isn’t the Only Answer
         Dominika Bednarska

Part Three
Speed Multitask Displace

11. E-tymology of Inefficiency: How the Business World Colonized Academe
         Michael Bugeja

12. Mobile Learning in the Digital Age: A Clash of Cultures?
          Letizia Caronia and André H. Caron

13. Procrustean Pedagogy: The Architecture of Efficiency in a New Medium
         Julian Kilker

14. Stalking Made Easy: How Information and Communication Technologies Are Influencing the Way People Monitor and Harass One Another
          Penny A. Leisring

15. The Politics of Disaster: Crises, Communication, and Marginalization in the United States
          Mikaela L. Marlow and Howard Giles

16. Efficiency Techniques in Journalistic Practice, Scientific Rigor, and Religious Rhetoric
          Gene Burd

Part Four
Balance Breathe Renew

17. Mind Over Multitasking: What Would Buddha Do?
Peg Oliveira

18. Transportation Transformation
Holly Parker

19. The Future Starts at 5:00
          David F. Donnelly

20. Whither Boundaries? The Internet and the Blurring of Work and Personal Life
          Mark E. Hoffman and Carrie A. Bulger

21. A Technologically Gendered Paradox of Efficiency: Caring More about Work While Working in More Care
          Annis G. Golden

Conclusion: Win-Win Sustainability in the Culture of Efficiency
         Sharon Kleinman

Afterword: Reflections
         Jarice Hanson

About the Contributors

Index